Ken McGaffin, Autor des Whitepager "Linking Matters" hat mit "Link Building Mindset" die wichtigsten Basics rund um das Vermarkten von Links zusammengefasst. Ein absolutes Muss für Link-Vermarkter (linkmarketing.info, englisch)
Die Topics
1. Know your marketplace
2. Obsess about your customers
3. Understand the language that your customers use
4. Be wary of automation
5. Be generous with your outbound links
6. Watch out for great content, no matter where it comes from
7. Get your message out
8. Incorporate writing into your daily routine
9. Obsess about quality
10. Build links offline
11. Monitor your results
12. Anticipate – be prepared for the unexpected
13. Be relentless and determined
Link Building Mindset
